The on-line shipping comparison site, www.redroller.com, has discontinued its operations. On September 15, 2008, RedRoller filed for reorganization under Chapter 11 of the bankruptcy code, and last week that proceeding was converted to a Chapter 7 liquidation. The RedRoller site is no longer operational, and its assets will be sold for the benefit of its creditors under the supervision of the bankruptcy trustee.
RedRoller had the potential to bring the power of multi-carrier rate shopping to the small business shipper by allowing users to compare rates and services from the US Post Office, FedEx, DHL, and regional carriers Eastern Connection, Lone Star Overnight, and Overnite Express. Unlike others in the field, it served the actual discounted rates from the carriers, with all the accessorial charges, so that a true comparison could be made.
As the former Chief Logistics Officer and a major investor, I am sad to see that the company was unable to develop a successful business out of what was a great concept.